Top 5 of 2009: The Emergence of Luke Schwartz

December 23rd, 2009 Posted in PokerListings.com

With an eye on the great poker personalities that have made the scene and the interesting fodder they’ve provided for us over the past 12 months, we’ve come up with our very own Top Five Poker News Stories of 2009.

The plan is to present them to you every other day from now until New Year’s Eve and we will start today with No. 5: The Emergence of Luke Schwartz.

By March of this year, the name __FullFlush1__ was on the tip of the entire poker world’s tongues.

The ever brash and always outspoken UK based player had jumped up to the highest stakes games online and was posting massive profits against the likes of Tom "durrrr" Dwan, David "Raptor" Benefield and Phil "OMGClayAiken" Galfond.

But it was the way he was doing it that had him dominating poker headlines. Coming seemingly out of nowhere, the unknown Brit challenged poker’s best and brightest not just on the virtual felt, but in the chatbox as well.

Calling Dwan things like "durrrr-balls" and the rest "OMGweNerds," FullFlush’s visceral brand of chat provided endless entertainment for railbirds and an image for himself as poker’s next bad boy.

When PokerListings finally talked to the man behind it all for an exclusive interview at the end of March, his real life persona was far from disappointing.

A 25-year-old Londoner by the name of Luke Schwartz who had built a massive roll on Euro sites like Betfair before taking a shot at the nosebleed stakes on Full Tilt, he called durrrr a “nonce-cake,” trashed-talked high stakes mainstays like the Dang brothers and threatened to send the lot of them broke.

An interview with Schwartz read just like some of his best chatbox rants and the public, who either loved him or hated him, lapped it up.

"Poker needed a new kind of bad boy and Luke fit the bill," said noted author and the voice of poker in Europe Jesse May. "I can't even remember now how we could talk about poker without using terms like 'railtard', 'woteva', and 'got the jakey on.' His mouth and style got him his first five minutes of fame, but what will ensure that Luke stays around is the fact, surprising to some, that he is clearly one of the top poker players in the game."

By September, Schwartz had pulled seven figures numbers out of Full Tilt and bought himself some property in London, stepping away from the high stakes online games – But not the headlines.

Barred from playing at the World Series of Poker Europe for an incident at London’s Victoria Grosvenor Casino where he’d refused to remove his hat, PokerListings found Schwartz on the rail at the event.

It took all of one minute before he launched into a tirade against his online nemesis Dwan.

“I just can't stand durrrr,” he said. “I can't stand durrrr's face, durrrr's voice, and durrrr's eyes. I can't stand anything about durrrr.

“I'm sending him broke before the end of 2010. That's my goal.”

With a little help from some friends in the industry, Schwartz got the ban lifted just weeks later, in time to play at PokerStars EPT London, where he made headlines once again for something other than playing cards.

This time it was a sandwich he refused to pay for after busting out of the event, claiming he’d paid enough in tournament fees to cover it, was a VIP and should be treated as such.

The result was another ban from UK casinos and one of the most talked about events of the poker world’s annual fall pilgrimage to London.

But those who thought “Sandwichgate” would be the last they’d hear from Schwartz were sorely mistaken.

By the end of the year his poker playing skills were back on display as he managed to final table both the Full Tilt Poker Million and PartyPoker World Open, two of the biggest televised tournaments in Europe.

Plus, although he hasn’t stepped back into the high stakes games yet, a little advice from him helped an unknown Swede going by the name Isildur1 take a huge chunk out of Dwan’s online roll.

"Luke has shown that he has the walk to back up the talk," added May. "And in a feat of true deception, behind all the bluff and bluster, Luke Schwartz happens to be a very good guy. He is an Ali G of poker for the decade to come."

Poker fans love a winner, but they love a character even more.

Luke Schwartz appears to be both and as a result, his emergence as poker’s next bad boy is No. 5 on PokerListings’ Top Five Poker News Stories of 2009.

PokerListings has criss-crossed the planet this year bringing you the biggest and best poker news from every corner of the globe.
 
Now that 2009 is coming to a close, we’ve decided to sift through the literally thousands of headlines searching for the year’s top stories.
 
With an eye on the great poker personalities that have made the scene and the interesting fodder they’ve provided for us over the past 12 months, we’ve come up with our very own Top Five Poker News Stories of 2009.
 
The plan is to present them to you every other day from now until New Year’s Eve and we will start today with No. 5: The Emergence of Luke Schwartz.
 
By March of this year, the name __FullFlush1__ was on the tip of the entire poker world’s tongues.
 
The ever brash and always outspoken UK based player had jumped up to the highest stakes games online and was posting massive profits against the likes of Tom "durrrr" Dwan, David "Raptor" Benefield and Phil "OMGClayAiken" Galfond.
 
But it was the way he was doing it that had him dominating poker headlines.
 
Coming seemingly out of nowhere, the unknown Brit challenged poker’s best and brightest not just on the virtual felt, but in the chatbox as well.
 
Calling Dwan things like "durrrr-balls" and the rest of his crew as "OMGweNerds," FullFlush’s visceral brand of chat provided endless entertainment for railbirds and an image for himself as poker’s next bad boy.
 
When PokerListings finally talked to the man behind it all for an exclusive interview at the end of March, his real life persona was far from disappointing.
 
A 25-year-old Londoner by the name of Luke Schwartz who had built a massive roll on Euro sites like Betfair before taking a shot at the nosebleed stakes on Full Tilt, he called durrrr a “nonce-cake,” trashed-talked high stakes mainstays like the Dang brothers and threatened to send the lot of them broke.
 
An Interview with Schwartz read just like some of his best chatbox rants and the public, who either loved him or hated him, lapped it up.
 
By September, Schwartz had pulled seven figures numbers out of Full Tilt and bought himself some property in London, stepping away from the high stakes online games – But not the headlines.
 
Barred from playing at the World Series of Poker Europe for an incident at London’s Victoria Grosvenor Casino where he’d refused to remove his hat, PokerListings found Schwartz on the rail at the event.
 
It took all of one minute before he launched into a tirade against his online nemesis Dwan.
 
“I just can't stand durrrr,” he said. “I can't stand durrrr's face, durrrr's voice, and durrrr's eyes. I can't stand anything about durrrr.
 
“I'm sending him broke before the end of 2010. That's my goal.”
 
With a little help from some friends in the industry, Schwartz got the ban lifted just weeks later, in time to play at PokerStars EPT London, where he made headlines once again for something other than playing cards.
 
This time it was a sandwich he refused to pay for after busting out of the event, claiming he’d paid enough in tournament fees to cover it, was a VIP and should be treated as such.
 
The result was another ban from UK casinos and one of the most talked about events of the poker world’s annual fall pilgrimage to London.
 
But those who thought “Sandwichgate” would be the last they’d hear from Schwartz were sorely mistaken.
 
By the end of the year his poker playing skills were back on display as he managed to final table both the Full Tilt Poker Million and PartyPoker World Open, two of the biggest televised tournaments in Europe.
 
Plus, although he hasn’t stepped back into the high stakes games yet, a little advice from him helped an unknown Swede going by the name Isildur1 take a huge chunk out of Dwan’s online roll.    
 
Poker fans love a winner, but they love a character even more.
 
Luke Schwartz appears to be both and as a result, his emergence as poker’s next bad boy is No. 5 on PokerListings’ Top Five Poker News Stories of 2009.


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